Let’s “social-technograph” our target customers!

A very practical interactive tool from Forrester Research: analyze a population (your target customers) “social technograhics” profile according to AGE group, GENDER, and COUNTRY. In brief, you’ll get a classification of people according to how they use social technologies (how active in the “critic” domain is my target population? how do men differ from women? etc.)

Unfortunately, WordPress is giving me trouble embedding the tool (iframe), so you need to visit the Groundswell blog to use it! You’ll get there other useful information such as data source, etc..

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